Sales & Marketing The 2025 way forward: What can UK healthcare advertising exp... Buoyed by growth opportunities and the strengthening economy, 2024 turned out to be an interesting year for the United Kingdom’s (UK) healthcare advertising industry.
Sales & Marketing Changing Faces – Board of Directors and Advisory Boards – Ap... April was a busy month for Boards, with a number of biotechs appointing new Chairs, as well as plenty of other Board seat changes.
Sales & Marketing Just call it ‘good marketing’: Dan Gandor on why omnichannel... A Q&A with EVERSANA's new Head of Omnichannel and Digital Transformation covers omnichannel, AI, pharma marketing headwinds, and more.
Sales & Marketing Sponsored Vault CRM Campaign Manager: Supporting high growth by synchr... Veeva's Paul Shawah and Essential Pharma's Mike Josey discuss Vault CRM Campaign Manager in this video feature.
Sales & Marketing Changing Faces – Agency, consultancy, and investor hires – A... Stay up-to-date with the agency, consultancy, and investor hires from April.
Sales & Marketing The exponential imperative: Rethinking biopharma strategy fo... The biopharma industry – long a powerhouse of scientific innovation – now stands at a critical inflection point.
News Most pharmas not ready for AI in customer engagement Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.
Market Access The value of a partner, globally and locally A new podcast looks at recent trends related to drug approvals, as well as challenges and opportunities both small and large pharma companies face